Delivered by The Queensland Government for The Queensland Tourism industry


Overcoming COVID-19 with strong actions for today and readiness for tomorrow.


We know marketing a tourism business can be challenging at the best of times, let alone trying to navigate your way through the current economic landscape that has been thrust upon us.

At a time like this not only are our marketing dollars limited but for many of us our teams are now leaner as well… in light of this Queensland Government have invited Success Matrix as one of the Coaching teams to deliver this years Tourism Capability program where we will help you make clever, creative, practical and affordable decisions about the development and marketing of your tourism experience, we have created a customised learning program ‘Ready for the Rebound’ just for our Queensland Tourism family.

We will make a difference

Through our coaching program we will personally guide you to create a strategic roadmap, with hints and tactics to help you transform your guest experience, targeted marketing and enhanced guest communication to maximise your leads into bookings and increase spend per visitor.REGISTER NOW
Our Team
Success Matrix is offering you a collaborative approach with tourism marketer, customer experience developer and trade expert Amanda Kruse teaming up with digital marketing guru Liz Ward and her team (Tourism Tribe) and destination marketing and events team at Krista Hauritz Tourism & Events giving you access to the right coach for your specific needs.

Our team of coaches combined have lived, worked or owned our own businesses across all Queensland regions instilling in us a thorough understanding of the challenges you are experiencing, whether it’s the coast, the bush, the reef to the outback, or city CBD, accommodation, tours, dining or events. We have walked a day in your shoes in the good times and the bad.

Amanda Kruse

Tourism Marketing and Trade expert

Krista Hauritz

Events and Destination Marketing

Liz Ward

Tourism Digital Marketing Strategist

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Why Us
We offer more than just the talk…with us its real-life current experience sharing, inspiring and empowering you to walk away with a clear roadmap giving you confidence to reboot your marketing to grow a profitable business that will not only survive but thrive into the future.

Be set up for marketing success – We want to make sure you can confidently ride out this crisis and prepare your business for rebound and recovery, we share our proven case studies, ideas and practical tools to apply to your business now.


Discussions on the current tourism landscape across Queensland will be shared from an operator, marketing and customer perspective and how this impacts your marketing investment.  Also, ideas will be shared on identifying the customer journey map of your most profitable customers.


We have all been feeling a little alone on this journey so far, let this be an opportunity for you to socialise, build partnerships and and connections across this beautiful state with likeminded businesses just like you!

Module Workbooks
Four live training webinars
Marketing Tool Kit
Four 1:1 Coaching sessions
Task Templates
12 months access to the program
Private Facebook Group
Personalised access to our team

What our past mentees have to say about our Success Matrix

Loni Hammond
Amanda and Krista are a highly polished duo in their presentation and Knowledge. They are approachable, friendly, and both clearly passionate about tourism marketing.
Kellys Beach Resort
Deanne Bowd
Every session was jam packed with gold that you could take away and implement if not immediately, then very soon after
Scenic Rim
Karen Dorchester
I loved how approachable Amanda and Liz were throughout the year. 100% recommend this course for people from any background and any business – big or small.
Gold Coast
Come with us as we rebound and recover
Registration is FREE to all Queensland Tourism businesses